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Issue 01 · 4 min read

What if the best broker did the least work?

One tenant rep broker, one update, about three hours a week back.

What if the most productive broker in your market wasn’t the one working the most hours, but the one doing the fewest things?

That’s the question we’re testing with one of our clients.

He’s a tenant rep broker building an unusually lean brokerage.

His goal is simple: Spend almost all his time winning business, building relationships, and negotiating deals.

Everything else should happen without him.

And we’re finding that getting there doesn’t necessarily require some groundbreaking AI technology.

Sometimes, it starts with a phone call.

The calls he shouldn’t have to take

Our client was getting three to five calls a day from other brokers asking about active deals.